There are many ways to get attention. One way is by making things bigger. Many promotions and advertisements (billboards, blimps, banners) exist simply because in advertising, big is beautiful.
Yet, not everything is so cut and dry. Check out these Health Partners Promotions, found in their facilities to raise awareness about their online service offerings (a bit shaky, taken from 2 Megapixel iPhone).
Have you considered mega-sizing a part of your products or services in order to catch attention or generate buzz? If a health care company can pull it off, chances are you could too.
