Size & Promotions

imcmarketer — Thu, 31 Jul 2008 20:47:16 +0000

There are many ways to get attention. One way is by making things bigger. Many promotions and advertisements (billboards, blimps, banners) exist simply because in advertising, big is beautiful.

Yet, not everything is so cut and dry. Check out these Health Partners Promotions, found in their facilities to raise awareness about their online service offerings (a bit shaky, taken from 2 Megapixel iPhone).

Have you considered mega-sizing a part of your products or services in order to catch attention or generate buzz? If a health care company can pull it off, chances are you could too.

Hello world!

imcmarketer — Tue, 17 Jun 2008 17:49:51 +0000

This is Brand and Awareness, the promotional product blog from IMC. We are working on developing a website redesign right now and this blog will be a big part of it. Please stay tuned for updates.

Thanks for stopping by.